MARC details
| 000 -LEADER |
|---|
| fixed length control field |
nab a22 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
180421b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotni, V.V. Devi Prasad |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Paradigm Shift from Attracting Footfalls for Retail Store to Getting Hits for E-stores: An Evaluation of Decision-making Attributes in E-tailing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
|
| Name of publisher, distributor, etc |
|
| Date of publication, distribution, etc |
|
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1215–1237 p. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
With the advent of e-tailing, there is a paradigm shift in job of the retailers, where the main concentration is on getting more hits to their website (e-store) rather than attracting the footfalls of customers to their retail outlets. In this changing retail landscape, an attempt has been made to find out the new touch points that influence e-sales. The basic objective of the study is to identify and evaluate the attributes of decision-making of online customers. The attributes in pre-purchase stage, purchase process stage and post-purchase stage of online shopping are listed out separately from the previous studies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
E-tailing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
purchase decision |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
consumer decision-making process |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
online shopping |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
factor analysis |
| 773 0# - HOST ITEM ENTRY |
|---|
| Host Biblionumber |
39932 |
| Place, publisher, and date of publication |
New Delhi Sage Publications India Private Limited, |
| Other item identifier |
S87164 |
| Title |
Global Business Review; 18(5) Oct 2017 |
| International Standard Serial Number |
0972-1509 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://192.168.6.75/libsuite/mm_files/Articles/AR16448.pdf |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Articles |
