Global Marketing : Foreign Entry Local Marketing and Global Management (Record no. 9335)

MARC details
000 -LEADER
fixed length control field 00644cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2008 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070667082
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848
Item number JOH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Johansson Johny K
245 ## - TITLE STATEMENT
Title Global Marketing : Foreign Entry Local Marketing and Global Management
250 ## - EDITION STATEMENT
Edition statement 4th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata McGraw-Hill
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent 648p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element International Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 32954
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
        Main Library Main Library International Marketing 13/11/2009 Apna Book Suppliers 368.00   658.848 JOH 20030 23/09/2014 460.00 23/09/2014 Book Indian Book

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