Strategic Brand Management: Building, Measuring, and Managing Brand Equity (Record no. 93125)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00582aam a2200217 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171209b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332542204 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659 |
| Cutter | KEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Brand Management: Building, Measuring, and Managing Brand Equity |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Person |
| Date of publication, distribution, etc | 2017 |
| Place of publication, distribution, etc | Noida |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 586 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advetise |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parameswaran, Ambi M. G. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jacob, Isaac |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Programme | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type | Collection Type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Text book | Main Library | Main Library | Brand Management | 09/12/2017 | Swami Book House | 639.20 | 4 | 659 KEL | 99723 | 31/10/2022 | 17/10/2022 | 799.00 | Book | Foreign Book |
