The Power of Consumer Stories in Digital Marketing (Record no. 93098)

MARC details
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100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Urban, Glen L
245 ## - TITLE STATEMENT
Title The Power of Consumer Stories in Digital Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc
Name of publisher, distributor, etc
Date of publication, distribution, etc
300 ## - PHYSICAL DESCRIPTION
Extent 10-13 p.
520 ## - SUMMARY, ETC.
Summary, etc New research finds that stories about consumers' positive experiences with a brand significantly increase users' engagement with brand websites, and stories originating from consumers are especially powerful in shaping brand attitudes in social media. Indeed, companies that aren't offering experiences that leverage consumer input in brand-related narratives are missing out on important opportunities to connect in a meaningful way with potential buyers.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumers
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social Networks
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brands
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gosline, Renee
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lee, Jeff
773 0# - HOST ITEM ENTRY
Host Biblionumber 39831
Place, publisher, and date of publication Massachusetts Institute of Technology Bostan
Other item identifier S86983
Title MIT Sloan Management Review; 58(4) Summer 2017
International Standard Serial Number 1532-9194
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://192.168.6.75/libsuite/mm_files/Articles/AR16386.pdf
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Articles
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Barcode Date last seen Koha item type
    Dewey Decimal Classification     Main Library Main Library 25/11/2017   AR16386 25/11/2017 Articles

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