Marketing 4.0 (Record no. 92849)

MARC details
000 -LEADER
fixed length control field 00471aam a2200193 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170923b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788126566938
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 ## - TITLE STATEMENT
Title Marketing 4.0
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Wiley
Date of publication, distribution, etc 2017
Place of publication, distribution, etc New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent xix, 184p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kartajaya, Hermawan
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Setiawan, Iwan
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Programme Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type Collection Type
    Dewey Decimal Classification     Reference book Main Library Main Library Marketing 21/09/2017 Swami Book House 399.20   7 658.8 KOL 99378 17/10/2022 13/10/2022 499.00 Book Foreign Book

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