Advertising & IMC Principles and Practice (Record no. 92198)

MARC details
000 -LEADER
fixed length control field 00444aam a2200181 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170516b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332574144
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Cutter MOR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Moriarty Sandra
245 ## - TITLE STATEMENT
Title Advertising & IMC Principles and Practice
250 ## - EDITION STATEMENT
Edition statement 10th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Pearson
Date of publication, distribution, etc 2016
Place of publication, distribution, etc Tamil Nadu
300 ## - PHYSICAL DESCRIPTION
Extent 669
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Programme Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type Collection Type
    Dewey Decimal Classification     Main Library Main Library Advertising 12/05/2017 Swami Book House 599.20   659 MOR 98982 18/01/2019 10/01/2019 749.00 Book Foreign Book

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