Strategic Brand Management: Building, Measuring and Managing Brand Equity (Record no. 92196)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00602 a2200217 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170515b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332542204 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659 |
| Cutter | KEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Brand Management: Building, Measuring and Managing Brand Equity |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2017 |
| Place of publication, distribution, etc | Mumbai |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 586p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand Marketing Programs |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand Performance |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand Equity |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parmeswaran, Ambi M.G. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jacob, Isaac |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Programme | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type | Collection Type | Collection code | Total Renewals | Checked out | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | Branding | 12/05/2017 | Swami Book House | 616.00 | 659 KEL | 98980 | 12/05/2017 | 770.00 | Book | Indian Book | |||||||||
| Dewey Decimal Classification | Main Library | Main Library | Branding | 21/09/2017 | Swami Books | 639.20 | 659 KEL | 99387 | 21/08/2018 | 799.00 | Book | Foreign Book | Text book | 2 | 20/09/2018 | 21/08/2018 | |||||
| Dewey Decimal Classification | Main Library | Main Library | Branding | 21/09/2017 | Swami Books | 639.20 | 659 KEL | 99390 | 14/11/2022 | 799.00 | Book | Foreign Book | Text book | 8 | 15/10/2022 | ||||||
| Dewey Decimal Classification | Main Library | Main Library | Branding | 21/09/2017 | Swami Books | 639.20 | 659 KEL | 99388 | 14/05/2025 | 799.00 | Book | Foreign Book | Text book | 5 | 13/05/2025 | ||||||
| Dewey Decimal Classification | Main Library | Main Library | Branding | 21/09/2017 | Swami Books | 639.20 | 659 KEL | 99391 | 20/07/2023 | 799.00 | Book | Foreign Book | Text book | 9 | 13/07/2023 | ||||||
| Dewey Decimal Classification | Main Library | Main Library | Branding | 21/09/2017 | Swami Books | 639.20 | 659 KEL | 99389 | 09/10/2024 | 799.00 | Book | Foreign Book | Text book | 17 | 04/10/2024 |
