Advertising Management (Record no. 92175)

MARC details
000 -LEADER
fixed length control field 00529aam a2200205 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170509b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780198074120
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Cutter JET
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jethwaney, Jaishri
245 ## - TITLE STATEMENT
Title Advertising Management
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Oxford University Press
Date of publication, distribution, etc 2012
Place of publication, distribution, etc New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 651p.
Accompanying material CD ROM
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand Building
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Media Strategy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Agency Relationship
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Jain, Shruti
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Programme Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type Collection Type
    Dewey Decimal Classification     Text book Main Library Main Library Advertising 10/05/2017 Swami Books 520.00   659 JET 98938 08/11/2024 12/07/2024 650.00 Book Indian Book

Powered by Koha