MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01923aam a2200217 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
170628b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781412980180 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Cutter |
BEA |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bearden, William O., ed. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Handbook of Marketing Scales |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Sage Publication |
| Date of publication, distribution, etc |
2011 |
| Place of publication, distribution, etc |
Los Angeles |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 603p. |
| 520 ## - Remark |
|---|
| Summary, etc |
The Handbook of Marketing Scales, Third Edition represents a clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research.<br/>- Over 150 scales are included in the handbook. Many of these scales were originally published in marketing- and consumer-related journals or conference proceedings. Including them in one volume helps reduce the time it takes to locate instruments for survey research.<br/><br/>- Scales included have a reasonable theoretical base, are developed within the marketing or consumer behavior literature, are composed of several items or questions, use some scaling procedures, and include estimates of reliability and/or validity, making these scales especially relevant and "proven" for marketing scholars and professionals.<br/><br/>- Each scale includes the following information so that users can quickly and easily learn about the scale: construct, description, development, samples, validity, scores, sources, other evidence, other sources, references, and scale items.<br/><br/>This Handbook also aims to help identify areas where measures are needed, thus encouraging further development of valid measures of consumer behavior and marketing constructs<br/>https://in.sagepub.com/en-in/sas/handbook-of-marketing-scales/book234436#description<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing Research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer Behavior-Research |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Netemeyer, Richard G., ed. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Haws, Kelly L., ed. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Book |
