Exploring Brand Attachment in Conjunction with Attachment Styles and Need to Belong (Record no. 92093)

MARC details
000 -LEADER
fixed length control field 01604nab a2200205 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170421b xxu||||| |||| 00| 0 eng d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hood , Elizabeth A.
245 ## - TITLE STATEMENT
Title Exploring Brand Attachment in Conjunction with Attachment Styles and Need to Belong
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc
Name of publisher, distributor, etc
Date of publication, distribution, etc
300 ## - PHYSICAL DESCRIPTION
Extent 8-18 p.
520 ## - SUMMARY, ETC.
Summary, etc This paper considered several constructs from both the marketing and psychology areas - brand attachment, attachment theory, and need-to-belong. Attachment theory, in turn, breaks down into secure and insecure attachments, and the latter, in turn, breaks down into anxious attachment and avoidant attachment. The core question addressed is discovering the relationship among these constructs. We developed a questionnaire using established scales of these constructs and took a survey in which a responder picked a brand and indicated his/her attachment to the brand; the other constructs were also measured through this questionnaire. The results indicated that there is a relationship among selected constructs developed for the psychology field, but that no relationship was able to be established between the marketing-area-developed construct of brand attachment and the plausibly related variety of psychology-area-developed constructs.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand Attachment
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Need to Belong
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Attachment Theory
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Anxious Attachment
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Avoidant Attachment
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Berger, Paul D
773 0# - HOST ITEM ENTRY
Host Biblionumber 39847
Place, publisher, and date of publication New Delhi Indian Journal of Marketing
Other item identifier S86150
Title Indian Journal of Marketing; 47(4), April 2017
International Standard Serial Number 0973-8703
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Articles
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Barcode Date last seen Koha item type
    Dewey Decimal Classification     Main Library Main Library 21/04/2017   AR16170 21/04/2017 Articles

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