MARC details
| 000 -LEADER |
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| fixed length control field |
01604nab a2200205 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
170421b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Hood , Elizabeth A. |
| 245 ## - TITLE STATEMENT |
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| Title |
Exploring Brand Attachment in Conjunction with Attachment Styles and Need to Belong |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
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| Name of publisher, distributor, etc |
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| Date of publication, distribution, etc |
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| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
8-18 p. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc |
This paper considered several constructs from both the marketing and psychology areas - brand attachment, attachment theory, and need-to-belong. Attachment theory, in turn, breaks down into secure and insecure attachments, and the latter, in turn, breaks down into anxious attachment and avoidant attachment. The core question addressed is discovering the relationship among these constructs. We developed a questionnaire using established scales of these constructs and took a survey in which a responder picked a brand and indicated his/her attachment to the brand; the other constructs were also measured through this questionnaire. The results indicated that there is a relationship among selected constructs developed for the psychology field, but that no relationship was able to be established between the marketing-area-developed construct of brand attachment and the plausibly related variety of psychology-area-developed constructs. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Brand Attachment |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Need to Belong |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Attachment Theory |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Anxious Attachment |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Avoidant Attachment |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Berger, Paul D |
| 773 0# - HOST ITEM ENTRY |
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| Host Biblionumber |
39847 |
| Place, publisher, and date of publication |
New Delhi Indian Journal of Marketing |
| Other item identifier |
S86150 |
| Title |
Indian Journal of Marketing; 47(4), April 2017 |
| International Standard Serial Number |
0973-8703 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Articles |
