Marketing that Works (Record no. 9206)

MARC details
000 -LEADER
fixed length control field 00603cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2007 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8131713776
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number LOD/MOR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lodish Leonard M
245 ## - TITLE STATEMENT
Title Marketing that Works
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Pearson Power
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent 318p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Entrepreneurial Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Morgan Howard L
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 32647
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
        Main Library Main Library Marketing Management 29/09/2009 Suresh Book Suppliers 424.15   658.8 LOD/MOR 19823 23/09/2014 499.00 23/09/2014 Book Foreign Book

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