Product Placement (Record no. 91285)

MARC details
000 -LEADER
fixed length control field 00463aam a2200181 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170103b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789350238196
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter JAI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jain, Samta, ed.
245 ## - TITLE STATEMENT
Title Product Placement
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc SPD
Date of publication, distribution, etc 2014
Place of publication, distribution, etc Navi Mumbai
300 ## - PHYSICAL DESCRIPTION
Extent xii, 220p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand Communication
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Digital Product Placement
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ghosh, Lopamudra, ed.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Programme Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type Collection Type Subject type
    Dewey Decimal Classification     Text book Main Library Main Library Marketing 28/12/2016 SPD-Swami Books 300.00   658.8 JAI 95007 23/12/2022 21/12/2022 400.00 Book Indian Book Marketing

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