Market Concentration and Firm Performance : Evidences from the Indian Life Insurance Industry (Record no. 90470)
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100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Chakraborty,Joy |
245 ## - TITLE STATEMENT | |
Title | Market Concentration and Firm Performance : Evidences from the Indian Life Insurance Industry |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
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300 ## - PHYSICAL DESCRIPTION | |
Extent | 30-44p. |
520 ## - SUMMARY, ETC. | |
Summary, etc | The study attempts to analyze the relationship between customer satisfaction and progressive phases of loyalty in mid-market hotel precinct. It succinctly intended to gauge the direct effects of brand image and switching cost on progressive phases of loyalty and moderating effects of brand image and switching cost on the satisfaction-loyalty dyadic. The outcome of the study revealed that customer satisfaction has a strong positive impact on cognitive loyalty, but unexpectedly not on affective, conative, and action loyalty in the hotel sectors of midmarket. Further, brand image has a direct and significant effect on progressive levels of loyalty. It moderates the link between customer satisfaction and affective loyalty; and customer satisfaction and action loyalty. The direct effect of switching cost on cognitive and affective loyalty is insignificant, but on conative and action loyalty is positive and significant. Further investigation of the moderating effects of switching cost shows that it strengthens the negative relationship between customer satisfaction and conative loyalty; customer satisfaction and action loyalty. But it dampens the negative relationship between customer satisfaction and affective loyalty. The results would provide necessary inputs and managerial insights to develop marketing strategies through careful introspection of their present positions in the loyalty-satisfaction matrix. This research is premised on questioning the status quo regarding the customer satisfaction-loyalty link and factually argued that customer satisfaction is necessary, but is not a sufficient condition to forge loyalty. Meagre studies have attempted to integrate switching cost and brand image with customer satisfaction and loyalty relationship. This research gap is further evident due to sporadic research on moderating effects of switching cost and brand image directly and in interactions with satisfaction on progressive levels of loyalty. This study provides new insights and enlightens some phenomenon explaining customer satisfaction-loyalty dyadic interactions in emerging mid-market hotel segment.<br/> |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Switching Cost |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Mid-Market Hotels |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Customer Loyalty |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Customer Satisfaction |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Brand Image |
773 0# - HOST ITEM ENTRY | |
Host Biblionumber | 40251 |
Place, publisher, and date of publication | New Delhi Satya Gilani |
Other item identifier | S85137 |
Title | Indian Journal of Finance RDC Lib, 10(9) Sep 2016 |
International Standard Serial Number | 0973-8711 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Articles |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Koha item type |
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Dewey Decimal Classification | Main Library | Main Library | 30/09/2016 | AR14881 | 30/09/2016 | Articles |