Role of CSR as a determinant of consumer responses in financial sector (Record no. 90454)

MARC details
000 -LEADER
fixed length control field 01556nab a2200181 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160930b xxu||||| |||| 00| 0 eng d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Fatma, Mobin
245 ## - TITLE STATEMENT
Title Role of CSR as a determinant of consumer responses in financial sector
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc
Name of publisher, distributor, etc
Date of publication, distribution, etc
300 ## - PHYSICAL DESCRIPTION
Extent 393-401p.
520 ## - SUMMARY, ETC.
Summary, etc The purpose of this study is to analyze the influence of corporate social responsibility (CSR) activities of financial institutions on their consumer responses. It aims to study the association of CSR activities through the customer–company identification. Consumer perception of CSR activities are analyzed in addition to corporate ability and how consumers make trade-off between these two types of association. The direct influence of CSR-based C-C identification on purchase intention is analyzed. A personal survey of banking customers was carried out, resulting in 320 valid responses. In order to comply with research objective and test the hypothesis, a structural equation modeling is used. The result shows the positive empirical validation of the relationship between corporate association and customer–company identification. This theoretical model is tested in the banking sector, so the generalizability is limited to context specific.<br/><br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Corporate Social Responsibility (CSR)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Financial Institution
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer Company Identification
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Rahman, Zillur
773 0# - HOST ITEM ENTRY
Host Biblionumber 39884
Place, publisher, and date of publication India Indian Institue of Management, Kolkata
Other item identifier S83982
Title Decision, 42(4) Dec 2015
International Standard Serial Number 0304-0941
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Articles
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Barcode Date last seen Koha item type
    Dewey Decimal Classification     Main Library Main Library 30/09/2016   AR14877 30/09/2016 Articles

Powered by Koha