Consumer Response to Brand Placement in Movies: Investigating the Brand-Event Fit (Record no. 90128)

MARC details
000 -LEADER
fixed length control field 00710nab a2200181 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160831b xxu||||| |||| 00| 0 eng d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Nagar, Komal
245 ## - TITLE STATEMENT
Title Consumer Response to Brand Placement in Movies: Investigating the Brand-Event Fit
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc
Name of publisher, distributor, etc
Date of publication, distribution, etc
300 ## - PHYSICAL DESCRIPTION
Extent 149-167p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand Placement
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand Event Fit Movies
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Attitude towards the Brand
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
773 0# - HOST ITEM ENTRY
Host Biblionumber 39826
Place, publisher, and date of publication Indian Institute of Management Ahmadabad
Other item identifier S84975
Title Vikalpa:The Journal for Decision Makers, 41(2) Apr-Jun 2016
International Standard Serial Number 0256-0909
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://elibrary.welingkar.org:2057/login.aspx?direct=true&db=bth&AN=116278128&site=ehost-live
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Articles
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Barcode Date last seen Koha item type
    Dewey Decimal Classification     Main Library Main Library 31/08/2016   AR14873 31/08/2016 Articles

Powered by Koha