Building Brands: (Record no. 89715)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00390aam a2200157 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160727b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789386105035 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659 |
| Cutter | LUR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lury, Giles |
| 245 ## - TITLE STATEMENT | |
| Title | Building Brands: |
| Remainder of title | 76 modern marketing stories |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Viva Books |
| Date of publication, distribution, etc | 2017 |
| Place of publication, distribution, etc | Mumbai |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 160p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Programme | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type | Collection Type | Subject type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference book | Main Library | Main Library | Branding, 6th Floor | 20/02/2016 | Vakratund Book House | 236.00 | 1 | 659 LUR | 89484 | 13/08/2024 | 11/07/2024 | 295.00 | Book | Foreign Book | Marketing | |||||
| Dewey Decimal Classification | Reference book | Main Library | Main Library | Branding | 20/02/2016 | Vakratund Book House | 236.00 | 4 | 659 LUR | 89485 | 06/03/2025 | 20/02/2025 | 295.00 | Book | Foreign Book | Marketing | |||||
| Dewey Decimal Classification | Reference book | Main Library | Main Library | Branding, 6th Floor | 20/02/2016 | Vakratund Book House | 236.00 | 1 | 659 LUR | 89483 | 13/01/2023 | 24/04/2019 | 295.00 | Book | Foreign Book | Marketing |
