Strategic brand management for B2B markets : a road map for organizational transformation (Record no. 89695)

MARC details
000 -LEADER
fixed length control field 00485 a2200181 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160726b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789351505518
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Cutter SAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sarin, Sharad
245 ## - TITLE STATEMENT
Title Strategic brand management for B2B markets : a road map for organizational transformation
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Sage
Date of publication, distribution, etc 2016
Place of publication, distribution, etc New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 301p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element B2B
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Programme Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type Collection Type Subject type
    Dewey Decimal Classification     Reference book Main Library Main Library Branding 20/02/2016 Vakratund Book House 396.00   659 SAR 89528 22/09/2016 19/09/2016 495.00 Book Indian Book Marketing

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