Consumer-To-Consumer Online Market for Used Goods : A Case Study of OLX in India (Record no. 89529)

MARC details
000 -LEADER
fixed length control field 01291nab a2200193 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160713b xxu||||| |||| 00| 0 eng d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rashmi
245 ## - TITLE STATEMENT
Title Consumer-To-Consumer Online Market for Used Goods : A Case Study of OLX in India
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc
Name of publisher, distributor, etc
Date of publication, distribution, etc
300 ## - PHYSICAL DESCRIPTION
Extent 26-37p.
520 ## - SUMMARY, ETC.
Summary, etc Online sale and purchase of second-hand products is on the rise in India. OLX is a free-to-use website for consumer-to-consumer (C2C) online auction of used goods. This study uncovered the needs and expectations of current and potential users of virtual marketplaces of used products. Consumers were studied separately for their perspectives as sellers and as buyers. Existing service performance of OLX was studied and potential hurdles in creating a free online market for second-hand goods was revealed. In-depth interviews, focus group discussions, content analysis, and question-based survey were used for this research. In addition, the paper also discussed the implications of findings for marketers.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Online
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Used Google
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element OLX
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer to consumer
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Nijhawan, Garima
773 0# - HOST ITEM ENTRY
Host Biblionumber 39847
Place, publisher, and date of publication New Delhi Indian Journal of Marketing
Other item identifier S84453
Title Indian Journal of Marketing, 46(5) May 2016
International Standard Serial Number 0973-8703
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Articles
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Barcode Date last seen Koha item type
    Dewey Decimal Classification     Main Library Main Library 13/07/2016   AR14757 13/07/2016 Articles

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