MARC details
| 000 -LEADER |
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| fixed length control field |
01755nab a2200217 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
160711b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Joshi, Deepa |
| 245 ## - TITLE STATEMENT |
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| Title |
E-Commerce Buying Behavior in India: The Role of Website Features in E-loyalty |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
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| Name of publisher, distributor, etc |
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| Date of publication, distribution, etc |
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| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
56-88p. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc |
In an online buying situation, the other web retailer is just a click away. Maintaining customers and usage continuance intention of those buyers are important challenges for web retailers. Therefore, the authors try to identify factors that can build continued intention to use the same website in an online buying situation. Perceived ease of use features, perceived usefulness features and trust features in a website have been used as constructs to build the continued intention factor. A structured undisguised questionnaire and snowball sampling have been used to collect data. PLS path modeling approach has been used to analyze the data. The results suggest that perceived usefulness and trust features of a website have a positive impact on continued intention factor in electronic buying. This study has implications for website developers to improve the site as per browser and user requirements, and also for web retailers to improve customer intentions for repeated use of the same site in an online buying situation. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Continued Intention |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
E-Commerce |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Perceived Ease |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Perceived Usefulness |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Trust |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Achuthan, Sarla. |
| 773 0# - HOST ITEM ENTRY |
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| Host Biblionumber |
40054 |
| Place, publisher, and date of publication |
Hyderabad AMDISA- University of Hyderabad |
| Other item identifier |
S84338 |
| Title |
South Asian Journal of Management, 23(1) Jan- Mar 2016 |
| International Standard Serial Number |
0971-5428 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
http://192.168.6.75/libsuite/mm_files/Articles/AR14750.pdf |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Articles |
