Brand Leadership (Record no. 88807)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00492 am a2200193 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160316b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781847398352 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659 |
| Cutter | AAK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 245 ## - TITLE STATEMENT | |
| Title | Brand Leadership |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2000 |
| Name of publisher, distributor, etc | Pocket Books |
| Place of publication, distribution, etc | Lomdon |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 351p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand Identity |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand Architecture |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Global Brand Leadership |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Joachimsthaler, Erich |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Programme | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type | Collection Type | Subject type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference book | Main Library | Main Library | Branding | 17/02/2016 | Shree Ganesh Book Services | 374.25 | 20 | 659 AAK | 87188 | 27/02/2024 | 07/11/2023 | 499.00 | Book | Foreign Book | Marketing | |||||
| Dewey Decimal Classification | Reference book | Main Library | Main Library | Branding | 27/12/2021 | Gratis | 6 | 659 AAK | 117672 | 09/01/2024 | 21/09/2023 | Book | Foreign Book |
