Marketing Research (Record no. 8879)

MARC details
000 -LEADER
fixed length control field 00637cam a22002054a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2007 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788126517916
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number AAK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker David A
245 ## - TITLE STATEMENT
Title Marketing Research
250 ## - EDITION STATEMENT
Edition statement 9th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Delhi
Name of publisher, distributor, etc. John Wiley & Sons
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent 774p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Research Design, Attitude Measurement, Data Analysis
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kumar V
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 31729
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type Public note Total Renewals
        Main Library Main Library Marketing Research 23/04/2009 Suresh Book Suppliers 339.15 1 658.83 AAK/KUM 19455 10/12/2022 02/12/2022 399.00 23/09/2014 Book Indian Book  
        Main Library Main Library Marketing Research 23/04/2009 Suresh Book Suppliers 339.15   658.83 AAK 19456 23/09/2014   399.00 23/09/2014 Book Indian Book  
        Main Library Main Library Marketing Research 23/04/2009 Book Base 319.20   658.83 AAK 19462 23/09/2014   399.00 23/09/2014 Book Indian Book  
        Main Library Main Library Marketing-Compact Shelves 23/04/2009 Book Base 319.20   658.83 AAK 19463 23/09/2014   399.00 23/09/2014 Book Indian Book  
        Main Library Main Library Marketing Research 23/04/2009 Book Base 319.20   658.83 AAK 19464 23/09/2014   399.00 23/09/2014 Book Indian Book  
        Main Library Main Library Marketing Research 23/04/2009 Book Base 319.20 1 658.83 AAK 19465 07/12/2016 19/11/2016 399.00 23/09/2014 Book Indian Book 1
        Main Library Main Library Marketing Research 23/04/2009 Book Base 319.20 3 658.83 AAK 19466 11/09/2019 11/09/2019 399.00 23/09/2014 Book Indian Book  
        Main Library Main Library Marketing-Compact Shelves 23/04/2009 Book Base 319.20   658.83 AAK 19467 23/09/2014   399.00 23/09/2014 Book Indian Book  
        Main Library Main Library Marketing-Compact Shelves 23/04/2009 Book Base 319.20   658.83 AAK 19468 23/09/2014   399.00 23/09/2014 Book Indian Book  
        Main Library Main Library Marketing Research 23/04/2009 Book Base 319.20   658.83 AAK 19469 23/09/2014   399.00 23/09/2014 Book Indian Book  

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