Brand Equity: (Record no. 88631)

MARC details
000 -LEADER
fixed length control field 00444 am a2200181 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160308b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120351769
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Cutter TRO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Trott, Sangeeta
245 ## - TITLE STATEMENT
Title Brand Equity:
Remainder of title An Indian Perspective
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2016
Name of publisher, distributor, etc PHI Learning
Place of publication, distribution, etc Delhi
300 ## - PHYSICAL DESCRIPTION
Extent xvi,219p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Loyalty
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sople, Vinod. V
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Programme Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type Collection Type Subject type
    Dewey Decimal Classification     Text book Main Library Main Library Branding 20/02/2016 Swami Book House 236.00   1 659 TRO 91331 14/11/2019 07/11/2019 295.00 Book Indian Book Marketing

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