Spanning Silos : The New CMO Imperative (Record no. 8863)

MARC details
000 -LEADER
fixed length control field 00593cam a22001814a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2008 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781422128763
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number AAK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker David
245 ## - TITLE STATEMENT
Title Spanning Silos : The New CMO Imperative
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. Harvard Business School Press
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent 217p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding, Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 30489
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
        Main Library Main Library Marketing Management 14/04/2009 MSN Books 1387.43   658.8 AAK 19353 23/09/2014 29.95 23/09/2014 Book Foreign Book
        Main Library Main Library Marketing Management 21/04/2009 Book Zone 1233.94   658.8 AAK 19055 23/09/2014 29.95 23/09/2014 Book Foreign Book

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