Managing Marketing: A Concise Approach (Record no. 88626)

MARC details
000 -LEADER
fixed length control field 00398 a2200157 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160308b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788126548521
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter CAP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Capon Noel
245 ## - TITLE STATEMENT
Title Managing Marketing: A Concise Approach
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2015
Name of publisher, distributor, etc Wiley
Place of publication, distribution, etc New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 449; G30
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Managing Marketing
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Programme Full call number Barcode Date last seen Cost, replacement price Koha item type Collection Type Subject type
    Dewey Decimal Classification     Reference book Main Library Main Library Marketing 18/02/2016 Vakratund Book House 319.20   658.8 CAP 91320 08/03/2016 399.00 Book Indian Book Marketing

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