Event Marketing: (Record no. 88454)
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000 -LEADER | |
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fixed length control field | 00603aam a2200205 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 160622b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788126557622 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Cutter | PRE |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Preston, C A |
245 ## - TITLE STATEMENT | |
Title | Event Marketing: |
Remainder of title | how to successfully promote events festivals, conventions, and expositions |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Date of publication, distribution, etc | 2012 |
Name of publisher, distributor, etc | Wiley |
Place of publication, distribution, etc | New Delhi |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xix, 300p. |
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
Title | Wiley Event Management Series |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | E-event Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Social Event Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Corporate Event Marketing |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | Marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Programme | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type | Collection Type | Subject type |
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Dewey Decimal Classification | Text book | Main Library | Main Library | Marketing | 18/02/2016 | Suresh Book Suppliers | 343.20 | 658.8 PRE | 88222 | 06/12/2016 | 20/10/2016 | 429.00 | Book | Foreign Book | Marketing |