Event Marketing: (Record no. 88454)

MARC details
000 -LEADER
fixed length control field 00603aam a2200205 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160622b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788126557622
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter PRE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Preston, C A
245 ## - TITLE STATEMENT
Title Event Marketing:
Remainder of title how to successfully promote events festivals, conventions, and expositions
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2012
Name of publisher, distributor, etc Wiley
Place of publication, distribution, etc New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent xix, 300p.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Wiley Event Management Series
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element E-event Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social Event Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Corporate Event Marketing
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Programme Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type Collection Type Subject type
    Dewey Decimal Classification     Text book Main Library Main Library Marketing 18/02/2016 Suresh Book Suppliers 343.20   658.8 PRE 88222 06/12/2016 20/10/2016 429.00 Book Foreign Book Marketing

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