Event Marketing: (Record no. 88454)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00603aam a2200205 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160622b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126557622 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Cutter | PRE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Preston, C A |
| 245 ## - TITLE STATEMENT | |
| Title | Event Marketing: |
| Remainder of title | how to successfully promote events festivals, conventions, and expositions |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2012 |
| Name of publisher, distributor, etc | Wiley |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 300p. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Wiley Event Management Series |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | E-event Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social Event Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Corporate Event Marketing |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Programme | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type | Collection Type | Subject type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Text book | Main Library | Main Library | Marketing | 18/02/2016 | Suresh Book Suppliers | 343.20 | 658.8 PRE | 88222 | 06/12/2016 | 20/10/2016 | 429.00 | Book | Foreign Book | Marketing |
