Brands under Fire (Record no. 8801)

MARC details
000 -LEADER
fixed length control field 00551cam a22001814a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2008 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780670082261
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number ART/MAT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Arthur Ivan
245 ## - TITLE STATEMENT
Title Brands under Fire
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. USA
Name of publisher, distributor, etc. Penguin Portfolio
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent 214p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mathews Kurien
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 30383
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type Public note
        Main Library Main Library Branding 14/04/2009 MSN Books 424.15 2 659 ART/MAT 19352 27/12/2018 20/12/2018 499.00 23/09/2014 Book Indian Book

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