Unbrandable (Record no. 87982)

MARC details
000 -LEADER
fixed length control field 00504 am a2200193 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160227b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780500291924
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Cutter STO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Stone, Adam N.
245 ## - TITLE STATEMENT
Title Unbrandable
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2015
Name of publisher, distributor, etc Thames and Hudson
Place of publication, distribution, etc London
300 ## - PHYSICAL DESCRIPTION
Extent 184p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass Marketing- History
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising--Brand name products
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Programme Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type Collection Type Subject type
    Dewey Decimal Classification     Reference book Main Library Main Library Brand Management 17/02/2016 Apna Book Suppliers 1151.52   659 STO 80485 03/03/2020 24/02/2020 1535.37 Book Foreign Book Marketing

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