Unbrandable (Record no. 87982)
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000 -LEADER | |
---|---|
fixed length control field | 00504 am a2200193 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 160227b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780500291924 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659 |
Cutter | STO |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Stone, Adam N. |
245 ## - TITLE STATEMENT | |
Title | Unbrandable |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Date of publication, distribution, etc | 2015 |
Name of publisher, distributor, etc | Thames and Hudson |
Place of publication, distribution, etc | London |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 184p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Mass Marketing- History |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Branding (Marketing) |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Brand name products |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising--Brand name products |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | Marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Programme | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type | Collection Type | Subject type |
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Dewey Decimal Classification | Reference book | Main Library | Main Library | Brand Management | 17/02/2016 | Apna Book Suppliers | 1151.52 | 659 STO | 80485 | 03/03/2020 | 24/02/2020 | 1535.37 | Book | Foreign Book | Marketing |