HBR Case Studies : Marketing through Minefields (Record no. 8789)
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000 -LEADER | |
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fixed length control field | 00627cam a22001814a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140923b2008 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781422199923 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | Welingkar Institute of Management Development & Research, Mumbai |
Original cataloging agency | Welingkar Institute of Management Development & Research, Mumbai |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | ENG |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | HAR |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Harvard Business School |
245 ## - TITLE STATEMENT | |
Title | HBR Case Studies : Marketing through Minefields |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | USA |
Name of publisher, distributor, etc. | Harvard Business Press |
Date of publication, distribution, etc. | 2008 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 187p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Case Studies-Marketing, Customer Expectations |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing Management |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 30370 |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Checked out | Date last seen | Cost, replacement price | Price effective from | Koha item type | Public note |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Main Library | Main Library | Marketing Management | 14/04/2009 | MSN Books | 599.91 | 658.8 HAR | 19339 | 17/06/2012 | 23/09/2014 | 12.95 | 23/09/2014 | Book | Foreign Book |