PRM Scale: An Innovative Tool for Indian Auto mobile Sector (Record no. 86947)

MARC details
000 -LEADER
fixed length control field 01810nab a2200205 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151119b xxu||||| |||| 00| 0 eng d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Agarwal, Anuja
245 ## - TITLE STATEMENT
Title PRM Scale: An Innovative Tool for Indian Auto mobile Sector
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc
Name of publisher, distributor, etc XLRI Jamshedpur
Date of publication, distribution, etc
300 ## - PHYSICAL DESCRIPTION
Extent 411-422p.
520 ## - SUMMARY, ETC.
Summary, etc The research study aims at developing a reliable partner relationship management (PRM) scale specific to Indian automobile sector. The review of literature on PRM has revealed a need to develop such scale for more effective implementation of PRM practices with sound value-laden relationship between the manufacturer and the channel partners. Literature review is followed by questionnaire development through depth interview with some of the automobile manufacturers and channel partners belonging to the northern and southern regions of India. A questionnaire survey was carried out and a standard methodology was used consisting of exploratory and confirmatory factor analysis for analyzing data and ultimately for scale development. Findings of the study revealed PRM as a multidimensional construct comprising five factors, namely organizational structure, trust, commitment, customization and market orientation. These factors should be given the utmost importance for relationship enhancement among channel partners specifically in the Indian automobile sector. The novelty of the research work lies in proposing a reliable and valid measurement instrument for enhancing PRM effectiveness.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Auto-mobile sector
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element PRM Scale
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Auto mobile Sector
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Partner Relationship
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Singh, Deepali
773 0# - HOST ITEM ENTRY
Host Biblionumber 39811
Place, publisher, and date of publication New Delhi
Other item identifier S83343
Title Management and Labour Studies.39(4) Nov 2015
International Standard Serial Number 0258-042X
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Articles
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Barcode Date last seen Koha item type Collection Type
        Main Library Main Library 19/11/2015   AR14451 19/11/2015 Articles Indian Book

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