B2B Marketing : (Record no. 86881)

MARC details
000 -LEADER
fixed length control field 00551 am a2200193 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151028b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131520796
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter HUT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hutt, Michael D.
245 ## - TITLE STATEMENT
Title B2B Marketing :
Remainder of title a South-Asian perspective
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2014
Name of publisher, distributor, etc Cengage Learning
Place of publication, distribution, etc Delhi
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 522p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer Relationship Strategy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Assessing Market Opportunities
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sharma, Dheeraj
-- Speh, Thomas W.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Programme Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type Collection Type
    Dewey Decimal Classification     Text book Main Library Main Library Marketing 28/10/2015 Apna Book Suppliers 580.00   7 658.8 HUT 80202 02/01/2024 30/12/2023 725.00 Book Indian Book
    Dewey Decimal Classification     Text book Main Library Main Library Marketing Management 06/01/2022 Gratis       658.8 HUT 117719 11/11/2024 14/09/2024   Book Foreign Book

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