B2B Marketing : (Record no. 86881)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00551 am a2200193 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151028b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131520796 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Cutter | HUT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hutt, Michael D. |
| 245 ## - TITLE STATEMENT | |
| Title | B2B Marketing : |
| Remainder of title | a South-Asian perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2014 |
| Name of publisher, distributor, etc | Cengage Learning |
| Place of publication, distribution, etc | Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 522p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer Relationship Strategy |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Assessing Market Opportunities |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sharma, Dheeraj |
| -- | Speh, Thomas W. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Programme | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type | Collection Type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Text book | Main Library | Main Library | Marketing | 28/10/2015 | Apna Book Suppliers | 580.00 | 7 | 658.8 HUT | 80202 | 02/01/2024 | 30/12/2023 | 725.00 | Book | Indian Book | |||||
| Dewey Decimal Classification | Text book | Main Library | Main Library | Marketing Management | 06/01/2022 | Gratis | 658.8 HUT | 117719 | 11/11/2024 | 14/09/2024 | Book | Foreign Book |
