Creating Powerful Brands (Record no. 86455)

MARC details
000 -LEADER
fixed length control field 00441 am a2200181 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150825b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781856178495
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Cutter CHE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chernatony, Leslie de
245 ## - TITLE STATEMENT
Title Creating Powerful Brands
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2011
Name of publisher, distributor, etc Routledge
Place of publication, distribution, etc London
300 ## - PHYSICAL DESCRIPTION
Extent 483
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding Process
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Programme Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type Collection Type Subject type
    Dewey Decimal Classification     Text book Main Library Main Library Brand Management 21/08/2015 Maharashtra Book Center 671.25   659 CHE 79949 02/11/2017 02/11/2017 895.00 Book Foreign Book Marketing

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