Global Brand Integrity Management (Record no. 8570)

MARC details
000 -LEADER
fixed length control field 00604cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2008 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070229525
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number POS/POS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Post Richard S
245 ## - TITLE STATEMENT
Title Global Brand Integrity Management
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata McGraw-Hill
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent 309p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Competition
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Post Penelope N
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 29808
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
        Main Library Main Library Branding 19/01/2009 Book Zone 520.00   659 POS 18753 23/09/2014 650.00 23/09/2014 Book Foreign Book
        Main Library Main Library Branding 17/02/2009 Apna Book Suppliers 552.50   659 POS/POS 18871 23/09/2014 650.00 23/09/2014 Book Foreign Book

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