Cool Factor : Building your Brand's Image through Partnership Marketing (Record no. 8569)

MARC details
000 -LEADER
fixed length control field 00640cam a22001814a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2009 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470371961
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number BRE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Breckenfeld Del
245 ## - TITLE STATEMENT
Title Cool Factor : Building your Brand's Image through Partnership Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. USA
Name of publisher, distributor, etc. John Wiley & Sons
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent 266p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising, Partnership Advertising, Brand Image
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 29806
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type Public note
        Main Library Main Library Branding 17/02/2009 Apna Book Suppliers 1085.61 1 659 BRE 18869 25/09/2015 08/09/2015 24.95 23/09/2014 Book Foreign Book

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