Brand Simple: How the Best Brands Keep it Simple and Succeed (Record no. 8541)

MARC details
000 -LEADER
fixed length control field 00564cam a22001694a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2006 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781403984906
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number ADA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Adamson Allen P
245 ## - TITLE STATEMENT
Title Brand Simple: How the Best Brands Keep it Simple and Succeed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. USA
Name of publisher, distributor, etc. Palgrave Macmillan
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent 230p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 29626
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type Public note
        Main Library Main Library Branding 19/01/2009 Book Zone 495.36 1 659 ADA 18751 17/03/2015 14/03/2015 12.00 23/09/2014 Book Foreign Book

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