Services Marketing: People, Technology, Strategy (Record no. 8299)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00645cam a22002054a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140923b2008 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8177584502 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Welingkar Institute of Management Development & Research, Mumbai |
| Original cataloging agency | Welingkar Institute of Management Development & Research, Mumbai |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | Lov/Wir |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lovelock Christopher |
| 245 ## - TITLE STATEMENT | |
| Title | Services Marketing: People, Technology, Strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Pearson Education |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 594p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Service Sector |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wirtz Jochen |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 28523 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | Service Marketing | 23/08/2006 | Apna Book Suppliers | 339.15 | 16 | 1 | 658.8 LOV/WIR | 15534 | 12/12/2023 | 11/12/2023 | 399.00 | 23/09/2014 | Book | |||||
| Main Library | Main Library | Service Marketing | 23/08/2006 | Apna Book Suppliers | 339.15 | 18 | 658.8 LOV/WIR | 15535 | 01/02/2020 | 12/12/2019 | 399.00 | 23/09/2014 | Book | ||||||
| Main Library | Main Library | Service Marketing | 14/05/2007 | Suresh Book Suppliers | 339.15 | 20 | 658.8 Lov/Wir | 16615 | 16/12/2019 | 11/12/2019 | 399.00 | 23/09/2014 | Book | Foreign Book | |||||
| Main Library | Main Library | Service Marketing (6th flr) | 18/07/2008 | Suresh Book Suppliers | 880.00 | 6 | 658.8 Lov/Wir | 18314 | 21/04/2018 | 10/04/2018 | 450.00 | 23/09/2014 | Book | Foreign Book | |||||
| Main Library | Main Library | Service Marketing (6th flr) | 18/07/2008 | Suresh Book Suppliers | 880.00 | 7 | 1 | 658.8 Lov/Wir | 18315 | 05/11/2024 | 23/10/2024 | 450.00 | 23/09/2014 | Book | Foreign Book |
