Consumer Behavior and Managerial Decision Making (Record no. 7911)

MARC details
000 -LEADER
fixed length control field 00616cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2002 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131227955
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.834
Item number Kar
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kardes Frank R
245 ## - TITLE STATEMENT
Title Consumer Behavior and Managerial Decision Making
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Jersey
Name of publisher, distributor, etc. Pearson Prentice Hall
Date of publication, distribution, etc. 2002
300 ## - PHYSICAL DESCRIPTION
Extent 457p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer Behavior
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 27545
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
        Main Library Main Library Consumer Behavior 25/02/2008 Apna Book Suppliers 917.59   658.834 Kar 17682 23/09/2014 25.95 23/09/2014 Book Foreign Book

Powered by Koha