Marketing Insights from A to Z (Record no. 7896)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00556cam a22001814a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140923b2006 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8126508574 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Welingkar Institute of Management Development & Research, Mumbai |
| Original cataloging agency | Welingkar Institute of Management Development & Research, Mumbai |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | Kot |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Insights from A to Z |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Jersey |
| Name of publisher, distributor, etc. | John Wiley |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 206p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 27526 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | Marketing-Compact Shelves | 10/11/2006 | Apna Book Suppliers | 296.65 | 29 | 15 | 658.8 Kot | 15951 | 26/12/2024 | 19/12/2024 | 349.00 | 23/09/2014 | Book | Foreign Book | ||||
| Main Library | Main Library | Marketing Management (6th Flr) | 22/02/2008 | Apna Book Suppliers | 1730.00 | 9 | 3 | 658.8 Kot | 17706 | 07/02/2020 | 03/02/2020 | 349.00 | 23/09/2014 | Book | Indian Book | |||||
| Main Library | Main Library | Marketing | 22/02/2008 | Apna Book Suppliers | 1730.00 | 41 | 16 | 658.8 Kot | 17707 | 30/09/2024 | 14/09/2024 | 349.00 | 23/09/2014 | Book | Foreign Book | |||||
| Dewey Decimal Classification | Main Library | Main Library | Marketing-Compact Shelves | 22/02/2008 | Apna Book Suppliers | 1730.00 | 37 | 13 | 658.8 Kot | 17708 | 10/10/2024 | 02/09/2024 | 349.00 | 23/09/2014 | Book | Foreign Book | ||||
| Main Library | Main Library | Marketing Management (6th Flr) | 22/02/2008 | Apna Book Suppliers | 1730.00 | 1 | 658.8 Kot | 17709 | 07/10/2019 | 24/09/2019 | 349.00 | 23/09/2014 | Book | Foreign Book | ||||||
| Main Library | Main Library | Marketing | 22/02/2008 | Apna Book Suppliers | 1730.00 | 30 | 19 | 658.8 Kot | 17710 | 16/10/2024 | 30/09/2024 | 349.00 | 23/09/2014 | Book | Foreign Book |
