Strategic Brand Management: Building, Measuring and Managing Brand Equity (Record no. 7586)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00516cam a22001934a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140923b2005 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788129702548 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659 |
| Cutter | KEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Brand Management: Building, Measuring and Managing Brand Equity |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Delhi |
| Name of publisher, distributor, etc | Pearson Education |
| Date of publication, distribution, etc | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 788p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brands |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Programme | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type | Public note | Collection Type | Shelving location | Total Renewals | Date last borrowed | Subject type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Adjusted Against Deposit | Dewey Decimal Classification | Main Library | Main Library | 29/01/2004 | Neeta Books | 297.50 | 659 Kel | 12491 | 23/09/2014 | 350.00 | Book | Adjusted Against Deposit | |||||||||
| Main Library | Main Library | 07/09/2007 | Suresh Book Suppliers | 297.50 | 659 Kel | 16985 | 19/10/2022 | 350.00 | Book | Foreign Book | Brands | 6 | 03/10/2022 | ||||||||
| Dewey Decimal Classification | Main Library | Main Library | 18/02/2016 | Donated by Aneesh Khanna | 659 KEL | 88413 | 19/01/2018 | Book | Foreign Book | Brands, 6th Floor | 11/01/2018 | Marketing |
