Marketing : Creating and Keeping Customers in an e-commerce World (Record no. 7441)

MARC details
000 -LEADER
fixed length control field 00621cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2001 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9812402357
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number Zik/D'A
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zikmund William G
245 ## - TITLE STATEMENT
Title Marketing : Creating and Keeping Customers in an e-commerce World
250 ## - EDITION STATEMENT
Edition statement 7th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. USA
Name of publisher, distributor, etc. South-Western
Date of publication, distribution, etc. 2001
300 ## - PHYSICAL DESCRIPTION
Extent 689p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name d'Amico Michael
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 26052
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Date checked out Public note
    Dewey Decimal Classification     Main Library Main Library Marketing-Compact Shelves 24/08/2006 Greenleaf Book Shop 335.75   658.8 ZIK/DAM 15553 23/09/2014 395.00 23/09/2014 Book    
          Main Library Main Library Marketing 24/08/2006 Greenleaf Book Shop 335.75   658.8 ZIK/DAM 15554 23/09/2014 395.00 23/09/2014 Book    
          Main Library Main Library Marketing 24/08/2006 Greenleaf Book Shop 335.75   658.8 ZIK/DAM 15555 23/09/2014 395.00 23/09/2014 Book    
          Main Library Main Library Marketing 24/08/2006 Greenleaf Book Shop 335.75   658.8 ZIK/DAM 15556 23/09/2014 395.00 23/09/2014 Book    
          Main Library Main Library Marketing Marketing (6th Flr) 24/08/2006 Greenleaf Book Shop 335.75 1 658.8 ZIK/DAM 15557 27/04/2022 395.00 23/09/2014 Book 07/04/2022 Indian Book
          Main Library Main Library Marketing 24/08/2006 Greenleaf Book Shop 335.75   658.8 ZIK/DAM 15558 23/09/2014 395.00 23/09/2014 Book    
          Main Library Main Library Marketing Management (6th Flr) 18/07/2007 Suresh Book Suppliers 335.75   658.8 Zik/D'A 16789 23/09/2014 395.00 23/09/2014 Book   Foreign Book

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