Marketing : Creating and Keeping Customers in an e-commerce World (Record no. 7441)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00621cam a22001934a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140923b2001 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9812402357 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Welingkar Institute of Management Development & Research, Mumbai |
| Original cataloging agency | Welingkar Institute of Management Development & Research, Mumbai |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | Zik/D'A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zikmund William G |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing : Creating and Keeping Customers in an e-commerce World |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | USA |
| Name of publisher, distributor, etc. | South-Western |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 689p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | d'Amico Michael |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 26052 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Date checked out | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | Marketing-Compact Shelves | 24/08/2006 | Greenleaf Book Shop | 335.75 | 658.8 ZIK/DAM | 15553 | 23/09/2014 | 395.00 | 23/09/2014 | Book | |||||||
| Main Library | Main Library | Marketing | 24/08/2006 | Greenleaf Book Shop | 335.75 | 658.8 ZIK/DAM | 15554 | 23/09/2014 | 395.00 | 23/09/2014 | Book | ||||||||
| Main Library | Main Library | Marketing | 24/08/2006 | Greenleaf Book Shop | 335.75 | 658.8 ZIK/DAM | 15555 | 23/09/2014 | 395.00 | 23/09/2014 | Book | ||||||||
| Main Library | Main Library | Marketing | 24/08/2006 | Greenleaf Book Shop | 335.75 | 658.8 ZIK/DAM | 15556 | 23/09/2014 | 395.00 | 23/09/2014 | Book | ||||||||
| Main Library | Main Library | Marketing Marketing (6th Flr) | 24/08/2006 | Greenleaf Book Shop | 335.75 | 1 | 658.8 ZIK/DAM | 15557 | 27/04/2022 | 395.00 | 23/09/2014 | Book | 07/04/2022 | Indian Book | |||||
| Main Library | Main Library | Marketing | 24/08/2006 | Greenleaf Book Shop | 335.75 | 658.8 ZIK/DAM | 15558 | 23/09/2014 | 395.00 | 23/09/2014 | Book | ||||||||
| Main Library | Main Library | Marketing Management (6th Flr) | 18/07/2007 | Suresh Book Suppliers | 335.75 | 658.8 Zik/D'A | 16789 | 23/09/2014 | 395.00 | 23/09/2014 | Book | Foreign Book |
