Social media and the rebirth of PR : (Record no. 73902)

MARC details
000 -LEADER
fixed length control field 01751nam a2200385 i 4500
001 - CONTROL NUMBER
control field ebr10856548
003 - CONTROL NUMBER IDENTIFIER
control field CaPaEBR
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140414t20142014gw a ob 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9783954891788
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783954896783 (e-book)
040 ## - CATALOGING SOURCE
Original cataloging agency CaPaEBR
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency CaPaEBR
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)878148368
043 ## - GEOGRAPHIC AREA CODE
Geographic area code e-gx---
050 14 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5414
Item number .S73 2014eb
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Stareva, Iliyana,
Relator term author.
245 10 - TITLE STATEMENT
Title Social media and the rebirth of PR :
Remainder of title the emergence of social media as a change driver for PR /
Statement of responsibility, etc. Iliyana Stareva.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Hamburg, Germany :
Name of producer, publisher, distributor, manufacturer Anchor Academic Publishing,
Date of production, publication, distribution, manufacture, or copyright notice 2014.
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice �2014
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (127 pages) :
Other physical details illustrations, tables
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on online resource; title from PDF title page (ebrary, viewed April 14, 2014).
590 ## - LOCAL NOTE (RLIN)
Local note Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Online social networks
Geographic subdivision Germany.
655 #0 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Main entry heading Stareva, Iliyana.
Title Social media and the rebirth of PR : the emergence of social media as a change driver for PR.
Place, publisher, and date of publication Hamburg, Germany : Anchor Academic Publishing, c2014
Physical description xii, 116 pages
International Standard Book Number 9783954891788
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN)
Corporate name or jurisdiction name as entry element ebrary.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://site.ebrary.com/lib/welingkar/Doc?id=10856548">http://site.ebrary.com/lib/welingkar/Doc?id=10856548</a>
Public note An electronic book accessible through the World Wide Web; click to view
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Date last seen Price effective from Koha item type
        Main Library Main Library 10/08/2015   658.872 10/08/2015 10/08/2015 E-Books

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