Strategic Marketing Planning (Record no. 7297)

MARC details
000 -LEADER
fixed length control field 00597cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2003 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8131206637
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number Gil/Wil
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gilligan Colin
245 ## - TITLE STATEMENT
Title Strategic Marketing Planning
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Delhi
Name of publisher, distributor, etc. Elsevier
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent 625p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Wilson Richard M S
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 25171
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type Public note
        Main Library Main Library Marketing 17/04/2007 Rare Books.com 420.75 3 658.8 Gil/Wil 16552 16/09/2019 09/09/2019 495.00 23/09/2014 Book Foreign Book

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