Consumer Behavior and Marketing Strategy (Record no. 7076)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00600cam a22001934a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140923b2005 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070601585 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Welingkar Institute of Management Development & Research, Mumbai |
| Original cataloging agency | Welingkar Institute of Management Development & Research, Mumbai |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 |
| Item number | Pet/Ols |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Peter J Paul |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer Behavior and Marketing Strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Tata McGraw Hill |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 579p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Olson Jerry C |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 24608 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Total Renewals | Checked out | Date checked out | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | Consumer Behaviour | 31/01/2006 | Apna Book Suppliers | 191.25 | 658.8342 Pet/Ols | 14855 | 23/09/2014 | 225.00 | 23/09/2014 | Book | |||||||||
| Main Library | Main Library | Consumer Behavior | 26/12/2006 | Book Base | 180.00 | 2 | 658.834 Pet/Ols | 16133 | 12/08/2019 | 225.00 | 23/09/2014 | Book | 1 | 05/09/2019 | 12/08/2019 | Foreign Book | ||||
| Main Library | Main Library | Consumer Behavior | 09/01/2007 | Apna Book Suppliers | 191.25 | 3 | 658.834 Pet/Ols | 16187 | 02/12/2019 | 225.00 | 23/09/2014 | Book | 24/11/2019 | Foreign Book |
