MARC details
000 -LEADER |
fixed length control field |
01710nam a2200337Ia 4500 |
001 - CONTROL NUMBER |
control field |
ebr10096177 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
CaPaEBR |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
fixed length control field |
m u |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
cr cn||||||||| |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
050404s2005 vau sb 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
Canceled/invalid LC control number |
2005009398 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
Canceled/invalid ISBN |
0749443707 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
CaPaEBR |
Transcribing agency |
CaPaEBR |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)559924871 |
050 14 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HD69.B7 |
Item number |
E38 2005eb |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8/343 |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Edwards, Helen, |
Dates associated with a name |
1965- |
245 10 - TITLE STATEMENT |
Title |
Creating passionbrands |
Medium |
[electronic resource] : |
Remainder of title |
getting to the heart of branding / |
Statement of responsibility, etc. |
Helen Edwards and Derek Day. |
250 ## - EDITION STATEMENT |
Edition statement |
1st ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
Sterling, Va. : |
Name of publisher, distributor, etc. |
Kogan Page Limited, |
Date of publication, distribution, etc. |
c2005. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xii, 244 p. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
From understanding to obsession -- The five symptoms of malaise of consumer-led brands -- Why brands need belief -- Why passive belief won't do -- Just another brand, or a passionbrand? -- Creating passionbrands : the journey starts here -- Corner no 1 : ideology -- Corner no 2 : capability -- Corner no 3 : consumer -- Corner no 4 : environment -- Marketing imagination and the passionpoint -- From identity to reality : six guiding principles -- Leading from the heart. |
533 ## - REPRODUCTION NOTE |
Type of reproduction |
Electronic reproduction. |
Place of reproduction |
Palo Alto, Calif. : |
Agency responsible for reproduction |
ebrary, |
Date of reproduction |
2009. |
Note about reproduction |
Available via World Wide Web. |
-- |
Access may be limited to ebrary affiliated libraries. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Brand name products. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
House brands. |
655 #7 - INDEX TERM--GENRE/FORM |
Genre/form data or focus term |
Electronic books. |
Source of term |
local |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Day, Derek, |
Dates associated with a name |
1949- |
710 2# - ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
ebrary, Inc. |
856 40 - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
<a href="http://site.ebrary.com/lib/welingkar/Doc?id=10096177">http://site.ebrary.com/lib/welingkar/Doc?id=10096177</a> |
Public note |
An electronic book accessible through the World Wide Web; click to view |