Marketing as Strategy (Record no. 6923)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00394cam a22001574a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140923b2004 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780143061892 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Cutter | KUM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, Nirmalya |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing as Strategy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Penguin Portfolio |
| Date of publication, distribution, etc | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 270p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic Planning |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Programme | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type | Public note | Collection Type | Source of classification or shelving scheme | Subject type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Reference book | Main Library | Main Library | Marketing | 16/09/2006 | Apna Book Suppliers | 335.75 | 5 | 658.8 KUM | 15633 | 08/03/2019 | 17/02/2019 | 395.00 | Book | Indian Book | Indian Book | |||||||
| Reference book | Main Library | Main Library | Marketing | 10/11/2006 | Landmark | 395.00 | 658.8 KUM | 15985 | 24/02/2019 | 17/02/2019 | 395.00 | Book | Indian Book | Indian Book | ||||||||
| Reference book | Main Library | Main Library | Marketing | 17/02/2016 | Apna Book Suppliers | 746.25 | 4 | 658.8 KUM | 80473 | 31/05/2022 | 24/05/2022 | 995.00 | Book | Indian Book | Dewey Decimal Classification | Marketing |
