Marketing as Strategy (Record no. 6923)

MARC details
000 -LEADER
fixed length control field 00394cam a22001574a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2004 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780143061892
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter KUM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kumar, Nirmalya
245 ## - TITLE STATEMENT
Title Marketing as Strategy
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Penguin Portfolio
Date of publication, distribution, etc 2004
300 ## - PHYSICAL DESCRIPTION
Extent xv, 270p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic Planning
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Programme Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type Public note Collection Type Source of classification or shelving scheme Subject type
        Reference book Main Library Main Library Marketing 16/09/2006 Apna Book Suppliers 335.75   5 658.8 KUM 15633 08/03/2019 17/02/2019 395.00 Book Indian Book Indian Book    
        Reference book Main Library Main Library Marketing 10/11/2006 Landmark 395.00     658.8 KUM 15985 24/02/2019 17/02/2019 395.00 Book Indian Book Indian Book    
        Reference book Main Library Main Library Marketing 17/02/2016 Apna Book Suppliers 746.25   4 658.8 KUM 80473 31/05/2022 24/05/2022 995.00 Book   Indian Book Dewey Decimal Classification Marketing

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