Advertising and Marketing Strategies (Record no. 6863)

MARC details
000 -LEADER
fixed length control field 00550cam a22001694a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2001 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8177080059
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number HAN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hanspal Savita
245 ## - TITLE STATEMENT
Title Advertising and Marketing Strategies
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. New Century Publications
Date of publication, distribution, etc. 2001
300 ## - PHYSICAL DESCRIPTION
Extent 326p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 23934
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
        Main Library Main Library Advertising 19/10/2006 Continental Book Suppliers 384.00   658.8 HAN 15846 23/09/2014 480.00 23/09/2014 Book Indian Book

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