Brand Royalty (Record no. 6793)
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000 -LEADER | |
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fixed length control field | 00564cam a22001934a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140923b2005 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0749444398 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | Welingkar Institute of Management Development & Research, Mumbai |
Original cataloging agency | Welingkar Institute of Management Development & Research, Mumbai |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | ENG |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659 |
Item number | HAI |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Haig Matt |
245 ## - TITLE STATEMENT | |
Title | Brand Royalty |
250 ## - EDITION STATEMENT | |
Edition statement | 3rd |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | New Delhi |
Name of publisher, distributor, etc. | Kogan Page |
Date of publication, distribution, etc. | 2005 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 314p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising, Branding |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing Management |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 23764 |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type | Total Renewals |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Main Library | Main Library | Brands, 6th floor library | 30/08/2006 | Apna Book Suppliers | 335.75 | 1 | 659 Hai | 15549 | 27/11/2018 | 26/11/2018 | 395.00 | 23/09/2014 | Book | |||||
Main Library | Main Library | Branding, 6th floor liba | 03/10/2006 | Corporate Book World | 355.50 | 2 | 659 HAI | 15736 | 28/08/2024 | 20/08/2024 | 395.00 | 23/09/2014 | Book | 1 |