Brand Royalty (Record no. 6793)

MARC details
000 -LEADER
fixed length control field 00564cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2005 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749444398
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number HAI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Haig Matt
245 ## - TITLE STATEMENT
Title Brand Royalty
250 ## - EDITION STATEMENT
Edition statement 3rd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent 314p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising, Branding
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 23764
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type Total Renewals
        Main Library Main Library Brands, 6th floor library 30/08/2006 Apna Book Suppliers 335.75 1 659 Hai 15549 27/11/2018 26/11/2018 395.00 23/09/2014 Book  
        Main Library Main Library Branding, 6th floor liba 03/10/2006 Corporate Book World 355.50 2 659 HAI 15736 28/08/2024 20/08/2024 395.00 23/09/2014 Book 1

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