Three Hundred and Sixty Degree Brand in Asia (Record no. 676)

MARC details
000 -LEADER
fixed length control field 00662cam a22002054a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2003 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470820578
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number BLA/ARM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Blair Mark
245 ## - TITLE STATEMENT
Title Three Hundred and Sixty Degree Brand in Asia
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Singapore
Name of publisher, distributor, etc. John Wiley
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent 215 pp.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Communication, Case Study-Brands
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Murphy Mike
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong Richard
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 1646
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        Main Library Main Library Brands 04/04/2003 1495.00 4 659 BLA/ARM 11619 25/07/2023 20/07/2023 1495.00 23/09/2014 Book

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