Advertising and Promotion (Record no. 6720)

MARC details
000 -LEADER
fixed length control field 00579cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2005 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070581940
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number BEL/BEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch George
245 ## - TITLE STATEMENT
Title Advertising and Promotion
250 ## - EDITION STATEMENT
Edition statement 6th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Delhi
Name of publisher, distributor, etc. Tata McGraw Hill
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent 778p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Belch Michael A
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 23627
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type Checked out Public note
    Dewey Decimal Classification     Main Library Main Library Advertising-Compact Shelves 29/01/2004 Neeta Books 327.25 1 659 Bel/Bel 12490 21/04/2017 20/04/2017 385.00 23/09/2014 Book    
          Main Library Main Library Advertising 05/04/2006 Apna Book Suppliers 348.50 2 659 BEL/BEL 15118 17/04/2017 17/04/2017 410.00 23/09/2014 Book 24/04/2017  
          Main Library Main Library Advertising 05/04/2006 Apna Book Suppliers 348.50 3 659 BEL/BEL 15119 08/05/2017 20/04/2017 410.00 23/09/2014 Book    
    Dewey Decimal Classification     Main Library Main Library Advertising-Compact Shelves 11/09/2006 Book Base 328.00 5 659 BEL/BEL 15652 01/11/2017 10/10/2017 410.00 23/09/2014 Book   Foreign Book
    Dewey Decimal Classification     Main Library Main Library Advertising-Compact Shelves 11/09/2006 Book Base 328.00 3 659 BEL/BEL 15653 08/05/2017 19/04/2017 410.00 23/09/2014 Book   Foreign Book
          Main Library Main Library Advertising 11/09/2006 Book Base 328.00 7 659 BEL/BEL 15654 25/06/2019 06/05/2019 410.00 23/09/2014 Book   Foreign Book

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