Modelling Consumer Evaluation pf Brand Extension: Empirical Evidence from India (Record no. 66676)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00352pab a2200121 454500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150701s9999 xx 000 0 und d |
| 245 ## - TITLE STATEMENT | |
| Title | Modelling Consumer Evaluation pf Brand Extension: Empirical Evidence from India |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 37-48 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand Advertisement |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand extension |
| 773 ## - HOST ITEM ENTRY | |
| Main entry heading | Vision |
| Host Biblionumber | 39825 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Serial Enumeration / chronology | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | 01/07/2015 | Vol. 19/01/ March 2015 | AR14086 | 01/07/2015 | 01/07/2015 | Articles |
