Market-Based Management: Strategies For Growing Customer Value and Profitability (Record no. 66122)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00472nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150514b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120338968 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Cutter | BES |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Best Roger J |
| 245 ## - TITLE STATEMENT | |
| Title | Market-Based Management: Strategies For Growing Customer Value and Profitability |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | PHI Learning Pvt. Ltd. |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 515 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Programme | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type | Collection Type | Subject type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Text book | Main Library | Main Library | Industrial Marketing | 14/05/2015 | 425.00 | 658.8 BES | 47535 | 14/05/2015 | 425.00 | Book | Indian Book | Marketing | ||||||
| Text book | Main Library | Main Library | Industrial Relation-Compact Shelves | 14/05/2015 | 425.00 | 658.8 BES | 47534 | 14/05/2015 | 425.00 | Book | Indian Book | Dewey Decimal Classification | ||||||
| Text book | Main Library | Main Library | Compact Shelf | 14/05/2015 | 425.00 | 658.8 BES | 47532 | 14/05/2015 | 425.00 | Book | Indian Book | Dewey Decimal Classification | ||||||
| Text book | Main Library | Main Library | Industrial Marketing | 14/05/2015 | 425.00 | 658.8 BES | 47533 | 14/05/2015 | 425.00 | Book | Foreign Book | Marketing |
